Moving forward

A recent group study done by Sustainable Business Oregon found that people are wary of greenwashing and think the movement will advance further in the next few years. Check it out.

“The survey was conducted last November among a targeted group of sustainability-minded professionals and garnered 291 responses.

Not surprisingly, the group found that respondents were bullish on the prospect of sustainable business — even in the face of changing political leadership and a struggling economy. Eighty-three percent of those surveyed said the movement is still gaining steam and will play a bigger or much bigger role in the U.S. economy over next five years.”

While it is important to advertise and promote sustainable brands, businesses hesitate to partake but I agree with the study that it will eventually move forward.

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